We boost your digital performance at eye level

- with human and artificial intelligence -

4-advice | Digital - Change - Innovation

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  • Success through change and innovation management: Boost your company's performance with our 27 award-winning projects and digital products
  • Practical further training: Our Business Escape Rooms® and seminars provide you and your team with the knowledge and skills to successfully implement change
  • High implementation competence: With practical strategies and playful learning, we help you to implement digital changes in your company in a sustainable way

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SECURE YOUR DIGITAL FUTURE - WITH CHANGE & INNOVATION

Most changes today are digital. Without Change there is no Innovation. For your further development, we will work with you to create resilience, agility and, of course, good products and services. As a result, you will also increase digital sales and profitability. We enable you to sustainably and permanently increase the digital performance of your company.

RECOGNIZE & USE YOUR DIGITAL POTENTIAL

With our services, we work with you to determine which digital innovations are really relevant for you. We show you and your employees how to turn them into a company-wide competitive advantage.
A male hand holds a bright blue, digital hologram of a brain interwoven with neural networks - symbolic of artificial intelligence and strategic digitalization management in a business context
4-Advice. Change & Innovation Management

BECOME MORE AGILE AND FASTER

With agile methods, such as the Business Escape Room® or Design Sprints workshops, we take your offers to the next level with you. We are your turbo to bring your offerings to market faster. With us, you can create innovative and profitable digital solutions for your product, service, process or business model.

BUILD YOUR DIGITAL UNIQUE SELLING PROPOSITION WITH US

We train your managers and employees so that you can keep implementing your digital changes and innovations on time, on budget and on scope. We build your offerings and turn your corporate culture into a unique selling point that no competitor can copy.

4-Advice. Change & Innovation Management

RECOGNIZE & USE YOUR DIGITAL POTENTIAL

In over 20 years, we have already supported more than 340 clients in the successful implementation of digital transformation

Our customer projects show how easy it is to go through the change process in a company:

Important factors in change management: the magic change triangle

Three factors are decisive in change and must be taken into account at the same time ➔
In more than 400 projects, we have successfully implemented digital transformation in all dimensions of the magic change triangle!

Change management consulting

You are in good hands with us

You too can benefit from our experience: 27 awards from Brandeins,
Statista and FOCUS from 2015 to 2025 speak for themselves.

4-advice. Digital. Change. Innovation

Change management

Statista & Brandeins

4-advice. Digital. Change. Innovation

Internet, Media & Entertainment

Statista & Brandeins

4-advice. Digital. Change. Innovation

Insurances

Statista & Brandeins

4-advice. Digital. Change. Innovation

Technology & Telecommunications

Statista & Brandeins

4-advice. Digital. Change. Innovation

Innovation & growth

Statista & Brandeins

4-advice. Digital. Change. Innovation

Innovation

Focus

4-advice. Digital. Change. Innovation

Digitization

Statista & Brandeins

Certificate courses/seminars

Benefit from our experience as a proud developer and lecturer of the IHK certificate course „Digital Change Manager (IHK)“ and „Digital innovation and product manager“, two of the most successful business courses for digital change management and innovation in Germany. It is now offered by more than 71 of the 79 chambers of industry and commerce in a live online format and is the „little brother“ of the more comprehensive Digital Change Master.

KI Scout (IHK)

AI is already changing the economy and society considerably. In many companies, however, there is still a lack of knowledge or uncertainty. Young people who have grown up in the midst of digitalization can help in the search for answers. The AI Scout is aimed at this target group.
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Our customer testimonials

Our digital offers

We have pooled our practical and methodological expertise from over 400 consulting projects and seminars for you

Book a free consultation with Germany's top change management experts, awarded 27 times by Brandeins, Statista and FOCUS.

In e-learning and coaching sessions, you will become a change professional and successfully implement changes during your training.

In 3+ days, we work with you and your team to design a profitable offer including a prototype and validate it directly with customers.

Create unforgettable team experiences with our playful business formats. This has been proven to work for everyone up to board level as team building, workshops or seminars.

27 awards from Brandeins, Statista and the news magazine FOCUS as „Best Consultants“ and „Top Consultants“ have not gone to our heads. We work with you as equals and don't behave like know-it-alls in pinstripe suits.

Our aim is for you and your team to be empowered by us to implement digital change and innovation independently, quickly and successfully.

We see ourselves as your trailblazer for ecologically, economically and socially sustainable digital change & innovation. This is more than just a companion - because we help you in the difficult initial phase and provide you with the means to consolidate the success we have achieved together. We are your trailblazer for digital change & innovation. With us, you can master change and become digitally successful.

As the author of the nationwide IHK certificate courses „Digital Change Manager“ and „Digital Innovation & Product Manager“, we teach you the tools of our trade. Thanks to our many years of academic commitment as a university lecturer and the continuous development of our most comprehensive change course, the „Digital Change Master“, we offer you the opportunity to successfully master change in your company yourself.

The course was staffed by two extremely well-prepared trainers who not only guided the participants through the training in a competent and humorous manner, but also knew how to form a „harmonious learning group“ despite the virtual training sessions. In addition to an incredibly varied transfer of knowledge, there was never a shortage of fun and sharing of experiences!
I was able to apply almost all of the learning content during the training phase, be it in customer projects, in offers or in my daily work with colleagues.
Even in the private sphere, some of the content conveyed was of great benefit. Firstly, the „philosophy“ conveyed, what is behind „change“ and why it is worthwhile to deal intensively with direct and indirect influences and consequences. Secondly, because the training is more generalist in nature and therefore guarantees a wide range of professional and personal applications. Thirdly, because the combination of „firstly“ and „secondly“ generates maximum added value

The content was very comprehensive and well-founded, the preparation of the content was very well structured and appealing. The speakers (Markus, Simon) presented the content in a very interesting way and supplemented it with practical examples. Questions from the participants were dealt with very well. The group composition was enriching due to the different backgrounds and the group work. I am constantly involved in change projects, so I can apply what I have learned very well, now with a much more sound background and more tools. Reason for recommendation: See above! However, you have to be aware of the disadvantage of a remote WB - the informal exchange of practical experience falls somewhat by the wayside. But all in all, a great training course!

The mixture of change methods and their practical application. The documents, scripts, Excel templates and workbooks are absolutely practical for your own daily work in change projects. The module breakdown from the general understanding of digitalization to dealing with change is clearly structured. The trainers' distinct field of expertise in change management across different industries and organizations. The application of the methods for successful change in digitization that I have learned will help me a lot to achieve acceptance among stakeholders.
Through a mix of eLearning, teaching methods, case studies and live coaching, I have built up very valuable knowledge of digital change management, which I will also pass on to other project managers, especially young engineers.
The intensity and speed of change continues to increase rapidly - the digitalization skills taught by 4-advice are worth their weight in gold. Digitization as a rationalization factor will pick up speed rapidly in the coming years. There is still a considerable need for process digitization in many companies, especially in the medium-sized mechanical engineering sector, my core area. Training your own employees to become digital change managers is the basis for successful change and securing the company's future.

The structured increase in knowledge led to aha-effects and often to questions as to why we hadn't thought of this ourselves. In any case, the DCM course enriches everyday project work and will lead to better change initiatives.
Thanks to the open and friendly lecturers, many practical points were addressed honestly and there was a good atmosphere in the course. What we learned will not just be put into practice in the future. It can already be felt in discussions and new projects. For the future, I will develop a standardized basic „substructure“ that will be individually adapted and/or expanded to the projects.
We will also need to address our most fundamental problems (communication, stable role allocation, rewards).
Last but not least, I'll probably be dreaming about agile working for a while ... great exchange, comprehensive consideration of the change, lots of practical tips, thinking outside the box, re-evaluation of our own activities in the past - most of the time we've already done a lot of things right, but never realized it

The combination of theory and practice. We were able to apply what we learned in the training course directly to our day-to-day work and build a bridge directly to our job. The content is applicable to everyday work. I will integrate the methods but also the learned ways of thinking into my everyday work and act accordingly to successfully implement my changes. Change, change management will receive even more attention in the coming years and having already learned the relevant methods will help me personally to handle my tasks/changes in the best possible way. The training definitely fits in with the professional world and is not just theory.

In the Design Sprint, our Master Digital Management students developed solutions for marketing the digital service tool „Meine-Wartung“ from Niemann-Laes, a wholesaler for industrial supplies. Within just 4 days, they developed an expert-tested prototype under the, as always, sympathetic and knowledgeable guidance of our lecturers from 4-advice Digital Change & Innovation. It's always great to see how much we can achieve together in such a short space of time - a win-win-win situation for the university, students and industry partners. Keep up the good work and thanks to our students, the industry partners Maximilian Krause & Philipp Mitzscherlich and the lecturers Marcus Jansen and Simon Schoop, who successfully implement innovative and effective formats at Fresenius University of Applied Sciences every semester!

Simon has been teaching as a lecturer with a high level of professional expertise and great personal commitment for many years in the international master's program in Digital Management at the private Fresenius University of Applied Sciences in the Mediapark Cologne. The innovative teaching methods introduced by Simon and 4-advice, applying methodologies like the Google Design Sprint, add great practical value for our students. I have experienced 4-advice's methodological competence within their lectures „Digital Innovation“ and „Digital Transformation“. The Design Sprint is a great tool to reduce time-to-market to a bare minimum. That's why it's a very valuable method to develop new products, processes, organization and business models. Actually it can be used to tackle most types of challenges.”

I have come to know Simon and his 4-advice team as proven experts in change management and innovation. His approach of „playful change“, for example, is always breaking new and creative ground to achieve better results. One highlight is certainly the „Business Escape Rooms“, which I myself have experienced as very positive. As a specialist in project management, Simon and his team also support companies with organizational development teams with many years of experience and a great deal of intuition. Simon has absolute integrity, is always highly motivated and 100%ig reliable. He is true to his word! This is one of the reasons why I enjoy working with him so much - and why I recommend him.