innovation

Secure your digital future with innovation your digital future

  • Customer satisfaction: Develop innovative products and services that inspire your customers
  • Variety of methodsUse the right methods to promote innovation in your company
  • Competitive advantage: Create a head start through continuous innovation and always stay one step ahead of your competition
contact now
Two friendly consultants from 4-advice in dark blue polo shirts with the company logo greet each other with a fist gesture in front of an abstract background in blue and orange, symbolizing team spirit, cooperative partnership and expertise in the field of innovation consulting

Use innovation management to your advantage

No future security without innovation

If you want to generate profitable sales in the near and distant future, you should make sure that your portfolio is balanced. Relying only on the „old cash cows“ would be negligent. Those who make sure to generate enough turnover with young products, services and business models can look to the future with confidence. However, companies that rely on their existing offerings to generate sufficient turnover in the future run the risk of miscalculating.

Do you want to proactively shape your market and exploit your innovation potential?

Agile methods

The targeted use of methods from the field of “design thinking” enables the customer-centric development of products and services. We analyze your market segment and your customers, develop solutions for product configuration in creative workshops and test them with your customers.

We use agile methods, such as design sprints, to identify customer needs in the shortest possible time, develop suitable solutions and, if successful, implement them.

Innovation culture

Innovation begins with the attitude of each individual. An agile innovation culture not only opens the door to sustainable growth, but also to employee satisfaction.

With many years of scientific and practical experience, we work together to develop your innovation culture and the necessary tools for innovation management: appropriate decision-making processes, provision of resources and support from managers.

Innovation expertise

To successfully put innovation into practice, you and your employees need the necessary skills. To enable you to combine your job and further training, we have a wide range of e-learning content for you in combination with coaching and, if required, implementation support.

We build up your knowledge and give you the opportunity to apply it together in experiments and projects. In this way, you not only build up “book knowledge”, but real application skills

Why innovation management?

The problem for the vast majority of companies is not a lack of good ideas, but their successful implementation in products or services. Most innovations fail on the way to product/market maturity because organizations often take too long to test their solutions with customers and find out whether they meet their needs.

In traditional product development, ideas go through so-called stage-gate processes, in which a decision is made at fixed points as to whether the idea should be pursued further or not. We once counted 22 gates for one of our customers. In other words, a product idea had to survive 22 yes/no decisions in order to qualify for a test in the market. In purely statistical terms, the probability of 1:484 that the product idea would be ready for the market was therefore extremely low in this case.

Agile product development is about ensuring a “fast lane” for innovations by developing new product ideas in small steps and according to the principle of “fail fast and cheap”.

However, the development of an innovative product idea is not enough in times of ever shorter product life cycles to make organizations competitive in the long term. Innovation is only repeatable and systematic if a company has a culture of innovation, i.e. a system of hierarchical and procedural rules that promotes and even favors innovation.

stay up to date

Exciting articles, case studies on the topics of change, innovation & digitalization and everything about our podcast fresh in your mailbox - subscribe to our newsletter now.

Subscribe to newsletter here

Accelerate innovation: Competitive advantages and new market opportunities

Strategies to fend off new competitors in the market

Companies with rigid structures are increasingly being overtaken by faster, more agile companies. The fast eat the slow. Together, we analyse your market, identify proven solutions and transfer them to your company in an individualized way. Because systematically managed innovations increase resilience and market success.

Shorten development cycles & proactively shape the market

Detail-oriented perfectionism combined with long communication and decision-making processes make it difficult for many companies to launch products on the market quickly enough. Together with you, our experts analyze the weak points of your development processes, internal communication and decision-making. With numerous methods, such as the Design Sprint, we can also make your processes more agile and efficient.

Business potential

Every product development is associated with uncertainties, not only on a technical level, but also on the market side. How the market will react to a new product can never be predicted with certainty. But with the right methods, you can reliably assess the potential. To do this, we work with you to analyze your market situation, develop and test prototypes and thus reduce the risk to an acceptable minimum.

In the Design Sprint, our Master Digital Management students developed solutions for marketing the digital service tool „Meine-Wartung“ from Niemann-Laes, a wholesaler for industrial supplies. Within just 4 days, they developed an expert-tested prototype under the, as always, sympathetic and knowledgeable guidance of our lecturers from 4-advice Digital Change & Innovation. It's always great to see how much we can achieve together in such a short space of time - a win-win-win situation for the university, students and industry partners. Keep up the good work and thanks to our students, the industry partners Maximilian Krause & Philipp Mitzscherlich and the lecturers Marcus Jansen and Simon Schoop, who successfully implement innovative and effective formats at Fresenius University of Applied Sciences every semester!

Simon has been teaching as a lecturer with a high level of professional expertise and great personal commitment for many years in the international master's program in Digital Management at the private Fresenius University of Applied Sciences in the Mediapark Cologne. The innovative teaching methods introduced by Simon and 4-advice, applying methodologies like the Google Design Sprint, add great practical value for our students. I have experienced 4-advice's methodological competence within their lectures „Digital Innovation“ and „Digital Transformation“. The Design Sprint is a great tool to reduce time-to-market to a bare minimum. That's why it's a very valuable method to develop new products, processes, organization and business models. Actually it can be used to tackle most types of challenges.”

I have come to know Simon and his 4-advice team as proven experts in change management and innovation. His approach of „playful change“, for example, is always breaking new and creative ground to achieve better results. One highlight is certainly the „Business Escape Rooms“, which I myself have experienced as very positive. As a specialist in project management, Simon and his team also support companies with organizational development teams with many years of experience and a great deal of intuition. Simon has absolute integrity, is always highly motivated and 100%ig reliable. He is true to his word! This is one of the reasons why I enjoy working with him so much - and why I recommend him.

The combination of theory and practice. We were able to apply what we learned in the training course directly to our day-to-day work and build a bridge directly to our job. The content is applicable to everyday work. I will integrate the methods but also the learned ways of thinking into my everyday work and act accordingly to successfully implement my changes. Change, change management will receive even more attention in the coming years and having already learned the relevant methods will help me personally to handle my tasks/changes in the best possible way. The training definitely fits in with the professional world and is not just theory.

The structured increase in knowledge led to aha-effects and often to questions as to why we hadn't thought of this ourselves. In any case, the DCM course enriches everyday project work and will lead to better change initiatives.
Thanks to the open and friendly lecturers, many practical points were addressed honestly and there was a good atmosphere in the course. What we learned will not just be put into practice in the future. It can already be felt in discussions and new projects. For the future, I will develop a standardized basic „substructure“ that will be individually adapted and/or expanded to the projects.
We will also need to address our most fundamental problems (communication, stable role allocation, rewards).
Last but not least, I'll probably be dreaming about agile working for a while ... great exchange, comprehensive consideration of the change, lots of practical tips, thinking outside the box, re-evaluation of our own activities in the past - most of the time we've already done a lot of things right, but never realized it

The mixture of change methods and their practical application. The documents, scripts, Excel templates and workbooks are absolutely practical for your own daily work in change projects. The module breakdown from the general understanding of digitalization to dealing with change is clearly structured. The trainers' distinct field of expertise in change management across different industries and organizations. The application of the methods for successful change in digitization that I have learned will help me a lot to achieve acceptance among stakeholders.
Through a mix of eLearning, teaching methods, case studies and live coaching, I have built up very valuable knowledge of digital change management, which I will also pass on to other project managers, especially young engineers.
The intensity and speed of change continues to increase rapidly - the digitalization skills taught by 4-advice are worth their weight in gold. Digitization as a rationalization factor will pick up speed rapidly in the coming years. There is still a considerable need for process digitization in many companies, especially in the medium-sized mechanical engineering sector, my core area. Training your own employees to become digital change managers is the basis for successful change and securing the company's future.

The content was very comprehensive and well-founded, the preparation of the content was very well structured and appealing. The speakers (Markus, Simon) presented the content in a very interesting way and supplemented it with practical examples. Questions from the participants were dealt with very well. The group composition was enriching due to the different backgrounds and the group work. I am constantly involved in change projects, so I can apply what I have learned very well, now with a much more sound background and more tools. Reason for recommendation: See above! However, you have to be aware of the disadvantage of a remote WB - the informal exchange of practical experience falls somewhat by the wayside. But all in all, a great training course!

The course was staffed by two extremely well-prepared trainers who not only guided the participants through the training in a competent and humorous manner, but also knew how to form a „harmonious learning group“ despite the virtual training sessions. In addition to an incredibly varied transfer of knowledge, there was never a shortage of fun and sharing of experiences!
I was able to apply almost all of the learning content during the training phase, be it in customer projects, in offers or in my daily work with colleagues.
Even in the private sphere, some of the content conveyed was of great benefit. Firstly, the „philosophy“ conveyed, what is behind „change“ and why it is worthwhile to deal intensively with direct and indirect influences and consequences. Secondly, because the training is more generalist in nature and therefore guarantees a wide range of professional and personal applications. Thirdly, because the combination of „firstly“ and „secondly“ generates maximum added value

You are currently seeing a placeholder content of Pipedrive Formular. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf den Button unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.

Unlock content Accept required service and unblock content
Weitere Informationen