Playful learning and change

Spielerisch lernen und Verändern

Gamification im Unternehmensumfeld

Thema: Gamification, Digital Transformation Insider mit Lars Achtruth

In der neuesten Episode unseres Podcasts „Digital Transformation Insider“ haben wir die Ehre, Lars Achtruth zu Gast zu haben. Gemeinsam tauchen wir tief in das spannende Zusammenspiel von Digitalisierung, Change Management und Innovation ein, mit einem besonderen Fokus auf die Kraft der Gamification und spielerisches Lernen & Verändern im Unternehmensumfeld. 

Lars Achtruth ist Experte für digitale Transformation mit Fokus auf Gamification, Change Management und Innovation. Mit jahrelanger Erfahrung unterstützt er Unternehmen dabei, digitale Strategien erfolgreich umzusetzen und Mitarbeiterengagement sowie Teamdynamik zu verbessern.

Episode 6: David Hecking - The science behind Business Escape RoomsTM
Gamification-Experte Lars Achtruth

Veränderung der Wahrnehmung

Die Wahrnehmung von Gamification hat sich in den letzten Jahren stark verändert. Während viele Unternehmen früher spielerischen Ansätzen skeptisch gegenüberstanden, hat sich diese Haltung mit der zunehmenden Digitalisierung gewandelt. Gamifizierte Tools werden heute als effektive Methode angesehen, um das Engagement der Mitarbeitenden zu steigern und ihre Produktivität zu fördern. Interaktive Formate bieten dabei neue Möglichkeiten, die Motivation zu erhöhen und Lernprozesse effizienter zu gestalten.

Psychologische Sicherheit als Grundlage für Innovation

Ein sicheres und wertschätzendes Arbeitsumfeld ist entscheidend für Kreativität und Innovation. Nur wenn Mitarbeitende sich psychologisch sicher fühlen, sind sie in der Lage, offen zu kommunizieren und neue Ideen zu entwickeln. Studien wie das Google-Aristotle-Projekt bestätigen, dass psychologische Sicherheit eine der wichtigsten Voraussetzungen für erfolgreiche Teamarbeit ist. In einem solchen Umfeld entstehen nicht nur innovative Lösungen, sondern auch eine stärkere Zusammenarbeit innerhalb des Teams.

Flexibilität in einer komplexen Arbeitswelt

In einer von stetigem Wandel und Komplexität geprägten Arbeitswelt bietet Gamification Unternehmen die Möglichkeit, flexibel auf neue Herausforderungen zu reagieren. Durch spielerische Ansätze können Mitarbeitende in einer sicheren Umgebung experimentieren und neue Fähigkeiten entwickeln, die sie im Arbeitsalltag anwenden können. Diese Art des Lernens erleichtert es, sich schneller an Veränderungen anzupassen und effizienter auf Probleme zu reagieren.

Teamdynamik und spielerisches Lernen

Gamification stärkt nicht nur das individuelle Lernen, sondern auch die Teamdynamik. Spielerisches Lernen aktiviert die individuellen Stärken der Mitarbeitenden und verbessert gleichzeitig die Zusammenarbeit im Team. Dabei entsteht ein Umfeld, das sowohl die Selbstreflexion als auch die persönliche und gemeinschaftliche Weiterentwicklung fördert. Teams, die gemeinsam durch gamifizierte Ansätze lernen, sind meist besser auf zukünftige Herausforderungen vorbereitet.

Sielerisches Lernen in unseren Business Escape Rooms®!

Nutze die Chance, deine Teams durch interaktive und innovative Challenges weiterzuentwickeln – praxisnah und mit Spaß am Lernen. Buche jetzt und fördere gleichzeitig Teamarbeit, Problemlösungsfähigkeit und Kreativität!

Simulationen als Trainingsmethode für Krisen

Simulationen realer Szenarien bieten eine weitere wertvolle Methode, um Teams auf Krisensituationen vorzubereiten. Anstatt ausschließlich auf theoretische Pläne zu setzen, ermöglichen Simulationen das Training von Reaktionsfähigkeiten in einem sicheren Rahmen. Unternehmen können so besser auf Cyberangriffe oder andere geschäftliche Herausforderungen reagieren und ihre Teams durch praxisnahe Übungen stärken. Gamification macht dies nicht nur möglich, sondern schafft auch eine motivierende und praxisorientierte Lernumgebung.

Fazit

Die Episode mit Lars Achtruth bietet wertvolle Einblicke in die Welt der Gamification und deren Bedeutung für moderne Unternehmen. Gamification kann das Engagement erhöhen, die Teamdynamik stärken und die Anpassungsfähigkeit in einer sich ständig wandelnden Welt verbessern. Wenn du neugierig geworden bist und mehr darüber erfahren möchtest, wie spielerische Ansätze dein Unternehmen voranbringen können, höre dir die vollständige Episode an und entdecke die transformative Kraft der Gamification.

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In the Design Sprint, our Master Digital Management students developed solutions for marketing the digital service tool „Meine-Wartung“ from Niemann-Laes, a wholesaler for industrial supplies. Within just 4 days, they developed an expert-tested prototype under the, as always, sympathetic and knowledgeable guidance of our lecturers from 4-advice Digital Change & Innovation. It's always great to see how much we can achieve together in such a short space of time - a win-win-win situation for the university, students and industry partners. Keep up the good work and thanks to our students, the industry partners Maximilian Krause & Philipp Mitzscherlich and the lecturers Marcus Jansen and Simon Schoop, who successfully implement innovative and effective formats at Fresenius University of Applied Sciences every semester!

Simon has been teaching as a lecturer with a high level of professional expertise and great personal commitment for many years in the international master's program in Digital Management at the private Fresenius University of Applied Sciences in the Mediapark Cologne. The innovative teaching methods introduced by Simon and 4-advice, applying methodologies like the Google Design Sprint, add great practical value for our students. I have experienced 4-advice's methodological competence within their lectures „Digital Innovation“ and „Digital Transformation“. The Design Sprint is a great tool to reduce time-to-market to a bare minimum. That's why it's a very valuable method to develop new products, processes, organization and business models. Actually it can be used to tackle most types of challenges.”

I have come to know Simon and his 4-advice team as proven experts in change management and innovation. His approach of „playful change“, for example, is always breaking new and creative ground to achieve better results. One highlight is certainly the „Business Escape Rooms“, which I myself have experienced as very positive. As a specialist in project management, Simon and his team also support companies with organizational development teams with many years of experience and a great deal of intuition. Simon has absolute integrity, is always highly motivated and 100%ig reliable. He is true to his word! This is one of the reasons why I enjoy working with him so much - and why I recommend him.

The combination of theory and practice. We were able to apply what we learned in the training course directly to our day-to-day work and build a bridge directly to our job. The content is applicable to everyday work. I will integrate the methods but also the learned ways of thinking into my everyday work and act accordingly to successfully implement my changes. Change, change management will receive even more attention in the coming years and having already learned the relevant methods will help me personally to handle my tasks/changes in the best possible way. The training definitely fits in with the professional world and is not just theory.

The structured increase in knowledge led to aha-effects and often to questions as to why we hadn't thought of this ourselves. In any case, the DCM course enriches everyday project work and will lead to better change initiatives.
Thanks to the open and friendly lecturers, many practical points were addressed honestly and there was a good atmosphere in the course. What we learned will not just be put into practice in the future. It can already be felt in discussions and new projects. For the future, I will develop a standardized basic „substructure“ that will be individually adapted and/or expanded to the projects.
We will also need to address our most fundamental problems (communication, stable role allocation, rewards).
Last but not least, I'll probably be dreaming about agile working for a while ... great exchange, comprehensive consideration of the change, lots of practical tips, thinking outside the box, re-evaluation of our own activities in the past - most of the time we've already done a lot of things right, but never realized it

The mixture of change methods and their practical application. The documents, scripts, Excel templates and workbooks are absolutely practical for your own daily work in change projects. The module breakdown from the general understanding of digitalization to dealing with change is clearly structured. The trainers' distinct field of expertise in change management across different industries and organizations. The application of the methods for successful change in digitization that I have learned will help me a lot to achieve acceptance among stakeholders.
Through a mix of eLearning, teaching methods, case studies and live coaching, I have built up very valuable knowledge of digital change management, which I will also pass on to other project managers, especially young engineers.
The intensity and speed of change continues to increase rapidly - the digitalization skills taught by 4-advice are worth their weight in gold. Digitization as a rationalization factor will pick up speed rapidly in the coming years. There is still a considerable need for process digitization in many companies, especially in the medium-sized mechanical engineering sector, my core area. Training your own employees to become digital change managers is the basis for successful change and securing the company's future.

The content was very comprehensive and well-founded, the preparation of the content was very well structured and appealing. The speakers (Markus, Simon) presented the content in a very interesting way and supplemented it with practical examples. Questions from the participants were dealt with very well. The group composition was enriching due to the different backgrounds and the group work. I am constantly involved in change projects, so I can apply what I have learned very well, now with a much more sound background and more tools. Reason for recommendation: See above! However, you have to be aware of the disadvantage of a remote WB - the informal exchange of practical experience falls somewhat by the wayside. But all in all, a great training course!

The course was staffed by two extremely well-prepared trainers who not only guided the participants through the training in a competent and humorous manner, but also knew how to form a „harmonious learning group“ despite the virtual training sessions. In addition to an incredibly varied transfer of knowledge, there was never a shortage of fun and sharing of experiences!
I was able to apply almost all of the learning content during the training phase, be it in customer projects, in offers or in my daily work with colleagues.
Even in the private sphere, some of the content conveyed was of great benefit. Firstly, the „philosophy“ conveyed, what is behind „change“ and why it is worthwhile to deal intensively with direct and indirect influences and consequences. Secondly, because the training is more generalist in nature and therefore guarantees a wide range of professional and personal applications. Thirdly, because the combination of „firstly“ and „secondly“ generates maximum added value

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